About Us

Simmons Jewelry Co.
is where fashion meets fine jewelryTM

The company is quickly emerging as an industry leader and design innovator in all jewelry categories. Simmons Jewelry Co. holds the licenses to the Simmons Jewelry Co. Steel Collection; Kimora Lee Simmons for Hello Kitty Fine Jewelry and Watch Collections, Hello Kitty by Simmons Jewelry Co. and the Green Bracelet for the Diamond Empowerment Fund™.

Background

In 2004, entrepreneur Russell Simmons, designer Kimora Lee Simmons and jewelry expert Scott Rauch formed a breakthrough venture, with a goal of bringing a youthful cool sensibility to the world of fine jewelry.

Today, we are a sought after entertainment licensing and branding company with superior design, sourcing, manufacturing, marketing and PR capabilities, with a unique understanding of today’s consumer. Our brands are worn by celebrities, athletes, stylists and editors globally.

Our portfolio includes Simmons Jewelry Co. Steel, Green, Argyleculture and Hello Kitty. We have garnered a reputation for providing excellent service to our department store, specialty jewelry, direct response and boutique retail partners.

Simultaneously, our SHR division is the leader in fine men’s jewelry that creates classic, bridal and trend-forward private label designs and collections for all of our retail partners throughout the United States, Canada and Europe.

Brands

Simmons Jewerly Co. Logo

Simmons Jewelry Co.

For holiday 2005, Simmons launched a Stainless Steel Collection of bold and edgy bracelets, chains, pendants, and rings, for the urban-minded consumer. Simmons Jewelry Co. is where fashion meets fine jewelry. Combining traditional elements with alternative materials such as rubber and stainless steel, this collection provides a modern and unique twist to conventional jewelry, allowing men to express their individuality by wearing the collection. The assortment’s price-point starts at $45, and is available at Kay Jewelers and Jared the Galleria of Jewelry. You can also find the Simmons Jewelry Co. collection at select Rogers and Holland, Macy’s Department Stores as well as some strong independents.

The Green Bracelet, created by Simmons Jewelry Co. is made of Malachite green beads and a genuine rough diamond. A portion of every sale goes to the Diamond Empowerment Fund (DEF) which support the education and empowerment of African people and communities were diamonds are a natural resource.
diamondempowerment.org

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Kimora Lee Simmons for Hello Kitty® Logo

Kimora Lee Simmons for Hello Kitty®

In spring 2005, Simmons Jewelry Co. and Sanrio announced a co-branded jewelry licensing partnership. Designed by Kimora Lee Simmons and launched as the “Kimora Lee Simmons for Hello Kitty®” fine jewelry collection, at Neiman Marcus. The collection is targeted to women who grew up with Hello Kitty and have an emotional connection with the lovable little girl. The jewelry is comprised of precious metals, diamonds and gemstones. The collection has been seen on the wrists, fingers and around the neck of some of the world’s most celebrated personalities including: Dakota Fanning, Hilary Duff, Kelly Ripa, Tyra Banks, Mariah Carey, Rhianna, Mylie Cyrus and more.
hellokittyfinejewelry.com

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Hello Kitty® by Simmons Jewelry Co. Logo

Hello Kitty® by Simmons Jewelry Co.

In fall 2008, Simmons Jewelry Co. and Sanrio debuted a collection of fine jewelry & watches named “Hello Kitty by Simmons Jewelry Co.” This collection launched with Zales Corporation to further expand the reach of the brand, and creating many more accessible points to satisfy each and every Hello Kitty fan. Employing colorful gemstones and sterling silver to attract a youthful audience, the collection starts at a retail of $50.

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